David HerseinJobs to be DoneUsing Jobs-to-be-Done in a Marketing workshopIn the book Competing Against Luck, Clayton Christensen describes how important it is that all processes in an organisation be aligned to…7 min read·Mar 1, 2018--1--1
David HerseinJobs to be DoneTop 10 tips for introducing Jobs-to-be-Done theory to your companyIntroducing Jobs-to-be-Done (or any new idea or process) to a business can be tricky. Even more so if you’re not in an executive or high…6 min read·Feb 21, 2018--1--1
David HerseThe problem with solutionsWhen planning a roadmap, it’s common to see descriptions like “Data syncing for automated emails”, “Finance and billing” and “User…5 min read·Mar 6, 2017----
David HerseWhat is valuable working software and how do you measure it?Some smart people wrote a manifesto to help develop better software.6 min read·Jan 3, 2017--1--1